Who needs subcutaneous chips?

I love this.. We humans and our toys to distract us; such decent, industrious, cooperative animals, comparable to a bee or an ant.. And studied like one too..

Via: Ars Technica

We'd like to think of ourselves as dynamic, unpredictable individuals, but according to new research, that's not the case at all. In a study published in last week's Science, researchers looked at customer location data culled from cellular service providers. By looking at how customers moved around, the authors of the study found that it may be possible to predict human movement patterns and location up to 93 percent of the time. These findings may be useful in multiple fields, including city planning, mobile communication resource management, and anticipating the spread of viruses.